AI Insights · Timothy · July 2025
Top Personal Finance Apps Performance in UAE, Q2 2025
Explore the trends of top personal finance apps in the UAE during Q2 2025, with insights on downloads and user engagement.
In the second quarter of 2025, ADCB Hayyak demonstrated a fluctuating trend in weekly downloads, starting at 11.3K and gradually declining to 6K by the end of June. The app's active users mirrored this trend, decreasing from 66.8K to 24.1K over the same period.
Saving Money - Budget Expense saw a significant increase in downloads initially, reaching a peak of 11.7K in late May, followed by a decline to 2.5K by the end of the quarter. Active user numbers grew steadily, starting at 977 and reaching 13.4K by the end of June.
SmartSpend experienced a sharp decline in downloads from 24.9K in early April to negligible numbers in June.
Budget Planner: Money, Expense showed a surge in downloads, peaking at 17.1K in late May, before dropping to 403 by the end of June.
Splitwise maintained a consistent revenue stream, peaking at $1.1K in early June. Downloads varied with a peak of 2.3K in early June, while active users steadily increased from 26K to nearly 30K by the end of the quarter.
These insights are derived from Sensor Tower data, providing a comprehensive view of app performance in the UAE. For more detailed analytics, visit Sensor Tower's platform.
